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The web page alexfregon.com states the following, "My partner Jess and I have just produced a series of greeting cards under the name To Everybody I previously used this moniker for my work, but we thought it suited greeting cards especially well! Youll notice some of these cards borrow elements from my poster designs and illustrations theyre all vector-based, and printed on this really nice 100 recycled paper." We saw that the webpage said " Weve started with six cards, but we have more in the works." The header had graphic design as the highest ranking optimized keyword. This keyword is followed by illustration, poster, and album art which isn't as urgent as graphic design.